Jéssica Gradin

Passionate about research, my background is in communications, having graduated in Journalism from the most prestigious university in the country and earned a master's degree in Journalism from the same university (Universidade Estadual de Ponta Grossa).

Having worked in marketing for over five years, I work as a marketing manager in the industry and manage extremely talented and dedicated teams.

With an MBA in Marketing, Branding, and Growth, I'm interested in consumer behavior and brands.



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Explore a featured selection of my writing work below.
Academic • 17th October 2025

Between Epistemologies and Methods: The Urgency of a Methodology of Its Own for the Field of Journalism

Article presented at a scientific conference
Academic • 1st July 2025

Community Marketing and Tribal Brand Growth: Pantys' brand expansion based on activism, purpose, and community.

Final work for the MBA in Marketing, Branding and Growth
Academic • 10th August 2024

Communication and teaching of journalism theories in Brazil: an analysis of undergraduate programs

Master's dissertation text in Journalism
Academic • 1st January 2020

The concept of journalism in the final projects of the uepg journalism course (2006-2018)

Final project for the Journalism Degree course
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Jéssica Gradin

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